Training Webinar on ‘Digitalization of Tourism Services in OIC Countries’
Date: 24-25 May 2023
Venue: Virtual-SESRIC, Ankara - Türkiye

Within the framework of SESRIC’s Tourism Capacity Building Programme (Tourism-CaB) and in line with relevant resolutions of the 38th Session of the COMCEC and the 11th Session of the Islamic Conference of Tourism Ministers (ICTM), SESRIC and ICDT jointly organized a Training Webinar on the “Digitalization of Tourism Services in OIC Countries” on 24-25 May 2023 through an online video conferencing platform.

The training webinar consisted of three consecutive sessions of two days. Competent experts and academicians provided the training that was simultaneously translated into Arabic, English and French, for the benefit of 74 experts and executives from the Ministries and relevant national institutions in charge of tourism of 19 OIC Member Countries.

The training webinar brought together participants to strengthen their technical capacities in developing policies and strategies that advance the digitalization of tourism services in their respective countries. Throughout the webinar sessions, the below-mentioned topics were covered:

  • International Tourism in OIC member countries
  • Channels for Digitalization
  • Policies and Measures to Facilitate the Digitalization of Tourism Services in OIC Countries
  • Digitalization in the Tourism Industry in OIC Countries: Opportunities, Benefits, Challenges, and Risks
  • Policy Recommendations

Moreover, representatives from The Kingdom of Saudi Arabia and Malaysia presented their achievements and key actions in Tourism digitalization in terms of strategies, initiatives, policies and partnerships. They also shed light on the challenges and plans in Muslim-friendly branding opportunities as well as marketing tourist destinations.

SESRIC developed and initiated its Tourism Capacity Building Programme (Tourism-CaB) in 2015. The Programme aims at supporting and contributing to the efforts of the OIC member countries towards strengthening institutional and human capacities by sharing knowledge, experiences and best practices among the relevant Ministries and national institutions in charge of tourism. Within this framework of this Programme, the Centre organises capacity-building activities by using various modalities such as training courses, training workshops, and study visits. For more information on SESRIC’s Tourism Capacity Building Programme (Tourism-CaB), please visit: