 Chittagong City, population 4 million, is Bangladesh’s second largest city. It has an active network of tobacco control advocacy organizations that work closely with local government to advance the tobacco control agenda. In 2010, this advocacy work helped lead the Chittagong City government to enact a ban on all tobacco advertising, including advertising indirectly through surrogates and brand extensions such as lighters featuring cigarette brands. Although there is an existing national ban on tobacco billboard advertising, the law does not explicitly cover indirect advertising, point-of-sale marketing, or other promotional activities, and overall enforcement is suboptimal.
|
Developing Impactful Awareness Raising Campaigns towards Reducing Tobacco Consumption
Training Course on ‘Packaging, Labeling and Pictorial Health Warnings on Tobacco Products’
World Health Organisation Framework Convention on Tobacco Control (WHO FCTC), the 3rd session of the Conference of the Parties
A Pakistani judge has issued an arrest warrant for the head of marketing for Philip Morris Pakistan Ltd., for the company’s blatant violation of laws that tightly restrict tobacco advertisements. Despite the advertising limits, Philip Morris purchased — and magazines published — full-page, color ads for Marlboro cigarettes in many of Pakistan’s leading magazines throughout November and December.