 Another initiative for tobacco control, Tobacco Advertising, Promotion and Sponsorship (TAPS) monitoring, has been launched by The Network for Consumer Protection to monitor advertising and promotional activities and patronization of different campaigns under the guise of corporate social responsibility by tobacco companies. The Network Executive Coordinator Nadeem Iqbal, while highlighting the significance of the initiative, said tobacco promotion and sponsorship was marginally an unattended subject by regulators in Pakistan. Monitoring of TAPS by The Network is funded by Bloomberg Global Initiative to Reduce Tobacco Use, implemented by the Campaign for Tobacco Free Kids (TFK) and International Union against Tuberculosis and Lung Diseases (The Union).
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Developing Impactful Awareness Raising Campaigns towards Reducing Tobacco Consumption
Training Course on ‘Packaging, Labeling and Pictorial Health Warnings on Tobacco Products’
World Health Organisation Framework Convention on Tobacco Control (WHO FCTC), the 3rd session of the Conference of the Parties
The 'Tak Nak' campaign received a new thrust during the recent Ramadan to deter cigarette smoking, the Health Ministry conducted a Nafas Baru (New Breath) campaign during the recent Ramadan.